Time Pressure Takes Center Stage
With a new decade came a radical shift in American life. Many women left the role of full-time homemaker and entered the work force. The single-parent family became more common. Time became precious, including time for meal preparation. Working women needed help, and the marketplace responded with convenience foods and time-saving appliances.

Hurried and Simplified
In 1966, Pillsbury's "Busy Lady" theme featured simplified recipes. Convenience products such as refrigerated doughs, cake mixes, canned meats, frozen vegetables and processed cheese appeared in Bake-Off® Contest recipes. The 1969 Bake-Off® Contest marked the first time a recipe made with refrigerated dough won the Grand Prize.

1960 Dilly Casserole Bread Leona Schnuelle Crab Orchard, NE

1961 Candy Bar Cookies Alice Reese Minneapolis, MN

1962 Apple Pie '63 Julia Smogor Cedar Rapids, IA

1963 Hungry Boys' Casserole Mira Walilko Detroit, MI

1964 Peacheesy Pie Janis Risley Melbourne, FL

1966 Golden Gate Snack Bread Mari Petrelli Ely, NV

1967 Muffin Mix Buffet Bread Maxine Bullock Spring City, TN

1968 Buttercream Pound Cake Phyllis Lidert Fort Lauderdale, FL

1969 Magic Marshmallow Crescent Puffs Edna M. Walker Eden Prairie, MN